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In the Press
10.01.05 Loom introduces stylish and functional diaper bags for hip parents

01.07.05 The Perfect waist cincher for the new year

About the Founder
Loom was founded in the spring of 2003 by Johanna Leestma LaFleur. Johanna has been playing with fabric, print, and color since her early childhood in Chicago’s Lincoln Park neighborhood. Her experiences living in Senegal, Sweden, Thailand and Hong Kong fed her interest in textile and pattern. As a result, her designs for Loom reflect a quirky mix of no-nonsense Northern European simplicity, spunky California ruggedness, and a rich spice-route inspired palette.