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...snaps, is water and stain resistant inside and out, encompasses a wide-mouth zipper top access, two large quick-access exterior pouches for bottles, cell phone, sunglasses, a stain resistant changing pad, a large internal pocket and handy Carabiner Key Clip. The detachable "Joey" clutch is a modern take on a timeless classic - a sleek clutch with detachable strap. The Joey can be snapped to unite with Bandicoot backpack or used solo. The newest color combination is Avocado Green and Gold.

According to Loom founder Johanna Leestma LaFleur , the Marsupial and the Bandicoot step in where traditional diaper bags have failed by combining the intelligence of outdoor gear design with a modern silhouette and original fabrics to create a bag system that serves the needs of new parents better than any existing offering.  

"The most defining characteristic of new moms is anxiousness: about their appearance, new demands on their time, and most importantly their inexperience with parenting," explained Leestma LaFleur . "Diaper bags have to work triple duty as purses, baby supply bags and often, mobile offices. The Loom brand is all about arming parents with stylish and useful tools that will help make their early parenthood days a lot less stressful and perhaps even more fun."

The Loom collection officially debuted in October 2003 at the opening of the three-day ENK Children's Club industry show at New York City 's Javitz Center . At the debut, Loom offered two different bag styles in five different color combinations: the Marsupial diaper bag and the Watermelon, a simple grab-and-go clutch. The Bandicoot was introduced in 2004. Loom's audience, Gen Xers and soon, Gen Yers-as well as their Baby Boom parents-expect versatility, strong design, and superior functionality in all their products.  Though Loom customers might include grandparents, aunts and girlfriends of the new mom, our core buyer is Mom herself. The bags are available at a variety of stores throughout the nation. For store listings and show information, call Loom 415.381.2820 or visit their Web site at www.loomlife.com .